Channing-Bete Company(R) -- Authorized Distributor of American Heart Association Products -- American Heart Association(R) life is why(TM) -- One-stop shopping for all the training materials and products you need -- with the best customer service in the business!

Browse in comfort. Order with confidence.

When you shop on our Web site, your privacy is respected and protected.

To learn more about what we do -- and don't do -- to help you enjoy a safe shopping experience, read on.

We understand the importance of a safe shopping experience.

The information you provide while shopping on our Web site is encrypted using VeriSign® software. Our use of VeriSign enables us to conduct authenticated, encrypted online commerce. You will be able to submit personal information with confidence that you are really doing business with us (and not an impostor) and that the information you are sending cannot be intercepted or decrypted by anyone other than us.

We protect your credit card information.

You can shop with confidence on our Web site, knowing that your credit card information is encrypted using VeriSign software.

Channing Bete Company uses an outside company, CyberSource Corporation, to safely and securely process credit card transactions. CyberSource is a wholly owned subsidiary of Visa Inc., and is a leading provider of payment management and risk management services to hundreds of thousands of online businesses around the world. CyberSource Corporation's privacy policy is available at

We have never had credit card information stolen from our site. However, should any unauthorized charges be made to your card as a result of shopping with us, the Fair Credit Billing Act specifies that your credit card company cannot hold you responsible for more than $50.00 of unauthorized transactions.

If your credit card company requires you to pay any portion of the $50.00, we will cover the entire liability for you, up to the full $50.00.

In the event of unauthorized use of your credit card, promptly notify your credit card provider according to the procedures described in your credit card agreement.

We don't share your information.

We hold any information you give us with the utmost care, and share it only with parties whom we authorize to perform certain functions on our behalf, such as payment processing, order fulfillment, and shipping. We also release information collected from Web site users when we believe in good faith that we are required to do so in order to comply with law.

Subject to the Web site's Terms and Conditions of Use, we do not sell, rent, loan, trade, or lease any Web site user information collected at our site (including visitor registrations or e-mail inquiries) to any other organization.

How do we use Web site user information?

We may use information that Web site users voluntarily provide in order to:

  • fill orders placed online and invoice you for such orders
  • respond to your inquiries and requests
  • improve our online ordering system to better meet your needs
  • notify you via e-mail of new products based on your past purchasing patterns
  • notify you via e-mail of changes to our online ordering system
  • send you catalogs or product samples based on your specified area(s) of interest.

To further improve our service, we use aggregate tracking information to:

  • determine which areas of our Web site receive more traffic, which areas may pose navigation problems, and which areas perform better than others
  • create internal reports on visitor demographics to determine which market segments most consistently use our site.

We may request that you enable cookies for your shopping sessions.

Cookies are small pieces of information stored on your computer's hard drive by your browser. They allow our "direct action" functions to work, which lets you start a shopping session through links you choose on our Web pages and in our e-mails.

The decision to accept cookies is entirely yours. There are certain features of Channing Bete Company® Web sites that may not function as designed if you do not accept cookies.

What do we do with browser information collected on our Web site?

We analyze our Web site logs, including user traffic patterns, to constantly improve the value of the materials available on our Web site.

The information in our Web site logs is obtained from the browser string, and includes domain name, browser type, and MIME type.

We do not share browser information with third parties.


We reserve the right to modify or revise this Privacy Statement by posting such modification or revision on our Web site. We do not sell our products to children under 18. We ask children under 18 not to submit any personal information to us. If you have any questions on our security and privacy policies, please don't hesitate to contact us. Please also read our Web site's Terms and Conditions of Use and
E-Mail Privacy Notice
, the terms of each being incorporated herein.